Complexity Gaming, one of North America’s most elite and longest standing esports organisations, announced that TimTheTatman, one of the most popular esports personalities with more than 18 million social followers, has joined Complexity, a part of the GameSquare Esports group of companies. TimTheTatman brings immediate revenue opportunities to Complexity through merchandise sales, marketing activations, personal appearances, and branded content.
“Joining the Complexity team has been an amazing journey. I’ve followed Complexity’s success and I am impressed with their commitment to winning in top-tier esports and the loyalty of their fans. The connection with the Dallas Cowboys and the support of Jerry Jones is outstanding. I’m a lifelong Cowboys fan so this is a special opportunity within esports. My tour of the Complexity headquarters at the Star in Frisco was world-class; no esports facility comes close. When Complexity and GameSquare invited me to join the team, it was an easy yes. Jason Lake has built an amazing team at Complexity and Justin Kenna is building something special at GameSquare. I am excited to get started,” said TimTheTatman.
“TimTheTatman is one of the most followed, engaging, and entertaining personalities in esports. Working with TimTheTatman is really exciting as we build one of the largest esports companies on the planet. He is incredibly talented and brings immediate credibility with fans and brands. With more than 18 million followers, TimTheTatman has immediately enhanced Complexity’s audience and engagement. This positions Complexity as one of the leading streaming organisations on the planet and a top-tier competitive team,” said GameSquare CEO Justin Kenna.
“TimTheTatman is an iconic streamer and will be an invaluable addition to the Complexity family as we look to expand our footprint in content creation. As traditional sports, gaming, and entertainment continue to converge, our partnership with Tim will encompass the best of these worlds for fans to enjoy,” said Complexity Gaming founder Jason Lake and CEO and Global GameSquare head of esports.
GameSquare and Complexity intend to work with TimTheTatman to create exclusive merchandise collections that proudly represent Complexity’s winning history and his larger-than-life personality. The collection is expected to be available online and at a welcome ceremony to be held at Complexity’s headquarters, the GameStop Performance Center, at The Star in Frisco, Texas. Details of future events, branded content, and collaborations with professional athletes and celebrities will be made available on TimTheTatman’s streaming channel, Complexity’s website and GameSquare’s website.