Niantic and The Pokémon Company group announced that Grammy award-winning artist and Pokémon fan Ed Sheeran will star in a special performance for Pokémon GO Trainers (players). In celebration of the release of his new album, “=” (Equals), Pokémon GO Trainers will be able to enjoy some of Sheeran’s latest tracks as well as classic hits via an intimate, pre-recorded performance video accessible through Pokémon GO.
Debuting on 22 November in Pokémon GO, the video features Ed Sheeran performing some of his biggest chart-topping songs, including: Perfect, Bad Habits, Overpass Graffiti, Thinking Out Loud, First Times, and Shivers. The performance video will be available for viewing for eight days only, beginning 22 November at 11:00 a.m. PST through 30 November at 1:00 p.m. PST. Players will receive information about how to view the video via in-game news notifications in Pokémon GO. In some countries, players can also click the advertisement on sponsored balloons within Pokémon GO.
As part of the celebration, Ed Sheeran’s favorite Pokémon, Squirtle, will appear in Pokémon GO with its signature shades. Players can also redeem a special code to receive an exclusive in-game avatar item in Pokémon GO featuring Ed Sheeran’s “＝” album art, which he wears during his special performance.
Fans can redeem the code via the Pokémon GO mobile game from 22 November at 11:00 a.m. PST.