Snapchat in partnership with Moonfrog Labs, a Bengaluru-based gaming company, launched Ludo Club, its first local Snap Games in India. It’s an exclusive, custom made version of the game that can be played by Snapchat users with their friends.
This is a board game that is typically played by two to four players, and the mobile version emerged as one of the most played games in 2020. And now Snapchat users can play the game with their friends on Snapchat.
As per TechRadar, Snap global head of games and brand partnership John Imah, said, “We first introduced Snap Games at our 2019 partner summit as a live multiplayer gaming platform featuring both original and third-party games. Since launch, more than 100 million Snapchatters globally have played our games and we’ve continued to develop new games, both our own and working with partners including PikPok, Spry Fox, Game Closure, ZeptoLab, Zynga, Mojiworks and more recently Gismart. We see healthy engagement in India with Snap Games.”
Snap Games launched with six games including Bitmoji Party, Alphabear Hustle, C.A.T.S. (Crash Arena Turbo Stars) Drift Race and Snake Squad. It has introduced more games in the past year, and has seen notable user activity.
“More specifically our partner Gismart’s debut game Colour Galaxy which launched in 2019 has been played by over 41 million unique Snapchatters and Crazy Run, which launched in February as part of a multi-title partnership with them has already reached 7 million players and Ready Chef Go! which launched last year with Mojiworks, amassed over 25 million unique players within the first six months,” Imah said.
Ludo Club is the latest local product offered by Snapchat in India, post it launched the first Snap Original “Phone Swap India.” It is also launching a new comedy series with Vir Das, an exclusive series on Raftaar with OML.