Roblox and Insomniac are bringing the world’s largest dance music festival, Electric Daisy Carnival (EDC), to the metaverse. Premiering in a new persistent experience dedicated to music and imagination dubbed World Party, EDC Las Vegas 2021 will become the first music festival to be held on Roblox. As more than 500,000 attendees gather Under the Electric Sky at the Las Vegas Motor Speedway this weekend, fans can join the festival in the metaverse 23-25 October with a virtual pre-show event airing 22 October. The World Party space opens today.
In the first-ever persistent music festival on Roblox, fans will be able to immerse themselves in the magic of EDC’s globally recognized festival stages and areas like cosmicMEADOW, circuitGROUNDS, Camp EDC, Pixel Forest and more. Fans entering virtual EDC will get a sneak peek of this year’s kineticFIELD stage design matching the theme of the festival, kineticZEN. Festival fans not in attendance at the physical event will be able to watch and enjoy sets on the virtual stages in the World Party metaverse. Performances will begin on Roblox starting at 4:00 pm PT on 22 October in a limited pre-show, with the majority of EDC sets to begin broadcasting the following day. The artists themselves will also jump into the metaverse through server hopping and meet and greets inside the World Party experience throughout the festival.
“To partner and create with a metaverse leader like Roblox is an exciting opportunity for Insomniac. Bringing people from all over the world together through art and experience is a goal we’re always working hard to achieve, and together with Roblox we are able to expand this into the digital world. This experience takes the creativity and inspiration behind EDC and all other festivals and events to new heights. Bringing our vision to life digitally and opening up the wonder and magic of EDC to anyone of any age, no matter where they are. As we say at EDC, ‘All Are Welcome Here,’” says Insomniac founder and CEO Pasquale Rotella.
“Roblox continues to be a leader in bringing innovative, immersive music experiences to the metaverse, and we’re thrilled to partner with Insomniac who is the first to build a persistent festival virtual world on the platform where they will host EDC this week, one of the largest music festivals in the world. We are excited to offer more amazing permanent music worlds like this one in the coming months as we continue to help the music industry engage with our global audience in new and unprecedented ways,” said Roblox VP and global head of music Jon Vlassopulos.
In partnership with Wonder Works Studio, creators of the top experience Overlook Bay, EDC on Roblox will feature five ‘party all-night tents’ inspired by this year’s festival theme with over 50 artists — including Kaskade, Zedd, Alison Wonderland, Louis the Child, Slander b2b2 said the sky, Rezz, Loud Luxury, DJ Snake, Alan Walker, Phantoms, Wax Motif, Oliver Heldens, and Benny Benassi — streaming their performances across virtual stages. Over 25 unique accessories can be acquired using custom virtual Kandi — popular bracelets traded at festivals — to equip and express individual style, and just joining the World Party enters attendees to win real and virtual merchandise. The space will feature mini-games that allow fans to race through the vast world, collect cuddly animals, dance battle against friends, and build their home in Camp EDC — the festival campsite.
“When Insomniac approached us to bring their music festivals to the metaverse, we couldn’t have been more thrilled,” said Zachary Letter, Chief Executive Officer at Wonder Works Studio. “With the launch of the World Party experience, we leveraged our Roblox expertise in creative world building and game mechanics and combined it with Insomniac’s imaginative vision to create the #1 place on Roblox for dance music fans to hang out every day!”
Friday, 22 October: Beginning at 4:00 pm PT
Saturday, 23 October: Beginning at 12:00 pm PT
Sunday, 24 October: Beginning at 12:00 pm PT
Monday, 25 October: Beginning at 12:00 pm PT
And more to be announced!
Roblox gives people an immersive way to discover and share music together with friends. For artists and labels, Roblox provides a unique and creative way to engage and attract millions of fans and monetise brands with virtual merchandise and VIP experiences all in the metaverse. The range of music experiences on Roblox, from persistent spaces and point-in-time events, listening parties and launch parties, virtual concerts and now virtual festivals are now table stakes for artists who want to promote their music and reach new fans.