Playerzpot fantasy sports gaming platforms, has announced the signing of world class performers and cricketers– Bhuvneshwar Kumar and Smriti Mandhana as its brand ambassadors. The partnership will see the cricketers in the brand’s upcoming campaigns and promote Playerzpot through engagement activities.
Bhuvneshwar Kumar is a cricketer, Smriti Mandhana is a performer and connects with sports, cricket and more and now they will anchor the brand with their sports charisma and help in creating a higher brand recall amongst the key target audience.
Playerzpot founder Yogesh Doiphode said, “We are happy to welcome the two cricketing greats, Smriti Mandhana and Bhuvneshwar Kumar to the Playerzpot family. It is the beginning of a new innings for the company and we hope to grow aggressively in the Fantasy Gaming arena. Cricket is the game that fuels the interest of Indians at large. We are looking to catch the interest of gaming enthusiasts who are looking for innovative and exciting ways to emulate their favourite sporting icons.”
Playerzpot co-founder Mitesh Gangar said; “A new era is being heralded with the addition of Smriti Mandhana and Bhuvneshwar Kumar in our company. As we aim to surge and strengthen our leadership position in the online Sports-Gaming industry, I believe bringing the iconic players as the face to the brand will resonate with the fans of cricket and gaming. Playerzpot is a beautiful concoction of excitement and thrill of real-world sports and fantasy gaming which allows the players to experience the game on a different level. Our vision is to become a one-point gaming destination in India in the game of skill segment and we are confident about the bright future of this segment.”
Bhuvneshwar Kumar adds, “I am a huge cricket fan myself, and I believe fantasy gaming is a growing trend amongst all the gaming enthusiasts in the country. I could associate with Playerzpot instantly and I believe it is the best fantasy gaming site today. This is not just for entertainment but the skill-based gaming platform that offers first-hand experience as well as helps learn fantasy gaming. I am overly excited to be a part of their journey and it will be another opportunity for me to engage with the fans, players and sports aficionados”.
Smriti Mandhana says, “The pandemic had restricted the sports spectator’s thrill limited just to their screens and what better way than Fantasy gaming sites like Playerzpot to feel the real groove. I believe that Playerzpot is a great platform that gets the fans closer to the game and brings out that connect between the game and sports fans well. I am thrilled to be associated as a brand ambassador with this unique and fast-growing company.”
The next few months will be crucial to the company consolidating and growing its brand equity in the gaming market and adding users in the real money gaming segment. Through this engagement, the brand aims to create a customer-centric approach.