Monster Energy is giving gaming fans more ways to experience the brand in the gaming world with their launch of limited-edition Apex Legends cans available in-store nationwide now through December 2021. With the purchase of a Monster product, consumers will earn in-game content and get entered into a sweepstakes for an action-packed trip. Customers can cash in their purchases and get entered to win by uploading a photo of their receipt to apexlegends.monsterenergy.com or text MONSTER to 811811.
Fans start gaining perks with the first purchase and earn one battle pass level, plus exclusive content for every five cans purchased. Players will receive a multi-tier badge that upgrades with more Monster Energy purchases. And as an even bigger reward, Monster Energy is taking 10 grand prize winners and their guests on an action-packed trip to Montreal, Canada. Fit for a true legend, the trip is full of racing, paintballing, and ziplining in true Monster experiential fashion.
“Monster Energy is excited to partner with Apex Legends to serve up exclusive prizes for our customers with this iconic gaming title. We look for partnerships that embrace our bold spirit and culture, and we know that the Apex Legends players have the same outlook,” said Monster Beverage Corporation CMO Daniel McHugh.
Rally your squad and get one of Monster Energy’s three limited-edition Apex Legends cans to power up in Apex Legends and life. With exclusive legend skins, weapon skins, gun charms, and holosprays up for grabs, Monster Energy drinkers will be ready to become Apex Legends.
The limited-edition Monster Energy Apex Legends cans will be available in 16 and 24 oz. in Original Green, Lo-Carb, and for the first time included in a can promotion, Zero Ultra. Special Monster Energy Apex multipacks will also be available in four and 12 packs of Original Green, Lo-Carb, and Zero-Ultra, and in 24 packs of Original Green.