Mauj Telecom announced on 31st October 2006, their association with Lakme Fashion Week to bring the biggest fashion extravaganza of the country on mobile handsets. Mauj Telecom has tied up with leading designers like Vikram Phadnis, Sabyasaachi Mukherjee, Wendell Rodricks, Seema Khan and Deepti Toor providing them a platform to showcase their entire exquisite collection to millions of cell phone users across the globe. Mauj Telecom is the official mobile content partner for this prestigious event which is being held from October 31st to November 04th, 2006 at Mumbai.
Fashion lovers from across the country can stay abreast with the latest happenings at the LFW with exclusive wireless fashion content like animated screensavers, images, wallpapers, themes, video clips of models, interviews of designers, highlights of the shows and all the possible action on the ramp. This will be made available across majority of Indian cellular operators. Content will be available thru both SMS and WAP platforms.
On the occasion of this momentous partnership, CEO, Mauj Telecom, Arun Gupta, said, “Mobile phones are now a fashion accessory. Mauj has always been at the forefront of introducing some of the biggest events and movies on the wireless platforms including Miss World, Wimbledon, KANK, Omkara and Gladrags. The Lakme Fashion Week 2006 is one of the most eagerly awaited fashion events of the year. We are excited not only to become the official mobile content partner for LFW but also to extend our association with IMG by creating a platform for the fashion designers to display their creations on mobile phones. Mobile content makes the experience more personal and brings the event up close to millions of fans around the world. Mauj is extremely honoured to work with Lakme Fashion Week 2006. “.
For entering the world of Lakme Fashion Week- Spring Summer Collection 2006, all one needs to do is send an SMS ‘LFW’ to the shortcode 7007 or log on to the WAP portal www.wap.mauj.com. Fashion lovers can also access their favorite designers’ collection with whom Mauj has tied up by sending keywords to 7007:
Not only this, Mauj Telecom has also announced a contest, where you SMS “LFW06” to 7007 and stand a chance to be the lucky winner of a Sabyasaachi creation.