Mauj Telecom, a mobile value added services provider has partnered with the Miss World Organisation, as its exclusive global mobile partner for the 56th Miss World 2006. As per the agreement, Mauj will produce and distribute a range of Miss World themed mobile content via its partnership with 50+ operators and portals worldwide. This mobile content will include the final and continental show highlights, contestant images and video profiles, audio and video ring tones, wallpapers, screensavers, themes and a calendar application. The content will be created using footage and photography from the last three Miss World Finals, plus exclusive material from this year’s contestants competing for the crown. All of this will be available on 200+ handsets from leading manufacturers, informs an official release. In addition, Mauj is also developing a virtual reality application that will bring users closer to the experience of preparing for the contest. Previously, Miss World introduced phone and text voting for the Miss World 2004 final. This year, Mauj will help power the Miss World 2006 global vote in a number of territories, as the preferred SMS voting partner. Miss World Organisation chairman Julia Morley said, “In recent years we have gone interactive and our phone and text vote has been a massive success. We are delighted to be extending our stake for Miss World 2006 by sealing this global content deal with Mauj Telecom. This will ensure that Miss World retains its position as the world’s premier annual festival to recognise the achievements of young women. Miss World fans around the globe will be able to get closer than ever before to the experience of our festival.” Commenting on the partnership, Mauj Telecom regional head India and Far East Dippak Khurana said, “Mobile content makes the experience more personal and brings the event up close for millions of fans around the world. Mauj is extremely honoured to work with the Miss World Organisation and TWI / IMG to bring this event to mobile consumers worldwide.” Miss World 2006 will commence in September and the final will be held in Warsaw on 30 September 2006.