VFX Jump games creates mobile game for Bhojpuri film -

Jump games creates mobile game for Bhojpuri film

For the very first time in the history of Mobile Gaming, Jump Games a leading International developer and publisher of mobile games, apps and content creates a mobile game for Bhojpuri Blockbuster – Dil Le Gayi Odhaniyawali. Pioneering initiative for the Bhojpuri market this alliance offers an excellent opportunity to both partners – JUMP GAMES and Balaji Cinevision. Pvt. Ltd.

The game was released on 7th June, 2012 and can be downloaded across all mobile operators. The game will be available on all leading operators like Vodafone, BSNL, Idea, Docomo, etc. It has been made for Java, Blackberry & Android technologies. There were 3 artists who worked along with one designer to recreate the look of the movie on the mobile devices. It took total 3 months, right from conceptualization to execution and completion of the final build.

Speaking to Animationxpress.com about the game, Chaitanya Prabhu, Business Head India, Jump Games said “Backed with the huge expertise and hit deliveries with movie based IP’s for Hollywood films like Real Steal ,Mirror Mirror and Bollywood blockbusters like 3 Idiots, Bodyguard ,Singham and may more this film marks our entry into the burgeoning Bhojpuri market. With a very loyal audience base who are passionate and ardent lovers of their films and actors, JUMP Games is very excited to create this offering and is confident of it being received excellently. We look forward to creating more clutter breaking and unique mobile engagement games for brands.”

The mobile game created on the peg of action, has all the masala of a Bhojpuri flick where the protagonists are in love and the female protagonist’s father opposes the relationship and wants to kill the male protagonist. The user can take on the avatar of the hero – Khesari and beat up the bad guys to take home his lover, killing a specific number of men in each level will let you complete the target and push to the next level. The game is highly engrossing and keeps one going with stick to throw, red bars representing time alerts various real life hurdles like speeding cars, a thrown rock and barking dogs keep adding to the thrill. Additional features include an action packed game with vivid graphics, Simple controls for pick-up and play and innovative hurdles to make the chase more exciting. This game has 5 Levels and each of these levels is time based! The player has infinite lives per level but has to ensure that the level is cleared within the given time limit.

Elaborating more about challenges faced, Chaitanya shared, “The major challenge in creating this game was the concept. This was our first ever initiative in the Bhojpuri market  and so we wanted to touch the right nerve with the audience there hence, a lot of ideation and market research has gone into the making of this regional game. While creating the concept we had to consider the some points like Action game play, Fast paced, simple controls for pick-up and play and Innovative power-ups. However, we are happy that it turned out better than our expectations!”

The film Dil Le Gayi Odhaniyawali is a romantic drama directed by: Arvind Chaubey and features Bhojpuri actors like Khesari Lal Yadav and Anjana Singh who have an enormous fan following and the fans would love to have longer association with them  at a mere  click of a button. Offering the closest replica of the film, the experience promises to transform a user’s mobile to a theatre screen and make it a similar kind of action and thrill as the movie.

Further speaking about the game, Arvind Chaubey, Director –Dil Le Gayi Odhaniyawali said, “Our movies have a very loyal fan following and each fan wants to be related to the movie in some way or the other. Since Mobile has a vast reach we decided to get a mobile game made for the movie, this way the fans can live the actors life and experience the thrill first hand on the other hand we get to reach a much wider audience. Our association with Jump has been really satisfactory they have understood the nerve of the movie and the Target Audience really well and made the game character look very live and engaging.”

Jump Games is a leading International developer and publisher of mobile games, apps and content. It is an integral part of Reliance Entertainment (Digital Business).The company develops content across leading wireless platforms (Mobile, iPhone, iPad, Smart-phones etc.) and its catalogue includes leading titles like Ben 10: Battle of the Omnitrix, Bloons, Putt-Putt Golf 3D, ICC World Cup, Ashes Cricket. Games for Big Hollywood and Bollywood Banners like Excel Entertainment, Fox Star, Big Pictures, DreamWorks Productions, etc.

 

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