India’s first casual gaming site launched

Contests2win has launched, India’s first casual gaming site.


The official release from Contests2win quotes CEO Alok Kejriwal,”Casual gaming as opposed to hard core gaming (console  CD based) is now gaining huge popularity across all sections of Internet surfers. It is easy to handle, and non-stressful where the consumer is actually entertained through the gaming experience. We believe that the Indian Internet consumer is ready and actually missing out on this experience, and hence the reason for a stand alone, brand new, dedicated casual games site” According to Contests2win, Games2win has been designed to directly offer pure gaming experience across different genres such as Shooting, Action, Sports, Logic, Mobile and Miscellaneous sections that are packed with multiple games and are targetted across age categories. The games site has licensed out the use of its games from partners and will keep refreshing the game deck on a daily basis. The games have been very carefully selected to download in seconds given the Indian online bandwidth conditions. The base line of the site is “Get Addicted” and the content portfolio is addictive enough to keep a visitor engrossed for hours! “Even assuming that a visitor spends 10 minutes playing a game, with a deck of 50 sizzling games online at anytime, the time spent can easily rack upto 500 minutes or 8 hours at a go!” added Kejriwal. games2win is at the moment a free to consumer proposition with an aim at attracting and building a large community of consumers who would be expected to visit the site daily. The revenues are expected to be generated by Mobile offerings, downloadable games and advertising as traffic begins to ramp up. The company is also optimistic about the growth of broadband which will have a positive effect on its business. “Games2win will encourage developers, games publishers and start up entrpreneuer to create gaming content to host on its site on a win-win commercial partnership” shared Kejriwal. Adding that “Its high time India made a statement to the gaming community worldwide. It’s a misconception that Indians don’t really game heavily and that will be disputed by the success of games2win. Also, we really want to start a movement that ushers the development of an entire eco-system to build GC (gaming commerce) comprising small 1-2 person game shops, micro payment companies, large publishers, ISP building gaming offering all working together to drive consumer revenue. Gaming is a multi billion dollar industry worldwide across countries it its about time we got started in India!’ Sharing some more information with Animation ‘xpress, Kejriwal informed, “Currently we have partnered with around 20 -30 game license owners all over the world. Amongst them is one of the major partners. A majority of the games is flash based with the Java games licensed directly from fellow group company mobile2win” “We have some games in the library on cartoon look and feel cahracters, but not any major characters yet” he concluded.