Indiagames and EA to launch key mobile games

Indiagames has signed an exclusive licensing agreement with Electronic Arts, a leading interactive entertainment company, that will bring EA’s roster of mobile games to consumers across multiple mobile carriers in India.

China’s wireless internet company Tom Online owns 62 per cent of Indiagames. Its key investors also include Macromedia Inc. and Cisco Systems Inc.

Kicking off with the release of EA Sports FIFA 06 this calendar year, the line-up of EA games available in India is unmatched. EA mobile accommodates players who have either a few minutes to spare or those looking for a deeper, more immersive experience.

Designed to be easy-to-use, all of the titles offer intuitive controls with gameplay that is fun for either five minutes or five hours. Capturing the essence of the hit franchises that inspired them, the mobile games are characterised by exhilarating gameplay, deep real-world sports rosters and advanced graphics.

The games initially released through Indiagames will include Need for Speed Underground 2, Need for Speed Most Wanted, NBA LIVE 06, Tiger Woods PGA Tour 06, EA Sports FIFA 06, FIFA Street 2, Madden NFL 06, SimCity and The Sims 2. Whether gamers are playing street-style soccer against top professionals in FIFA Street 2, building unique cityscapes in SimCity or looking for an adrenaline rush in Need for Speed Underground 2 and Need for Speed Most Wanted, EA’s wide breadth of titles offers something for everyone.

“We are thrilled to bring such legendary and popular games to Indian audiences. We are convinced that thousands of Indian fans will enjoy the opportunity to experience these games on their mobile phones,” said Indiagames CEO Vishal Gondal.

“Indiagames is a key partner for us as we expand our business from packaged goods to mobile content in the burgeoning Indian marketplace. They have a strong technological infrastructure and share our passion for delivering top quality entertainment. Indian consumers are quickly adopting a mobile lifestyle and we believe that this partnership will give people the opportunity to experience the fun and excitement of playing great games on their mobile phone,” said EA Asia Publishing president and managing director Jon Niermann.

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