GreedyGame launches ‘PubScale’, AI-powered platform for publishers

GreedyGame has announced the launch of ‘PubScale’, an all-in-one AI-powered platform for publishers.

PubScale is a one-stop growth and monetisation platform for mobile apps, website and gaming businesses. The platform integrates all the tools of monetisation and user acquisition, providing publishers and advertisers with an easy and streamlined solution for monetisation, growth, optimisation, and analytics.

The platform combines artificial intelligence with a user-friendly interface to help publishers increase their revenue and user base.

GreedyGame CEO and founder Arpit Jain, “PubScale is a platform designed to help publishers grow their business with ease. Our AI-powered tools help publishers optimise their user acquisition and monetisation strategies, enabling them to focus on creating quality content. With this launch, we are bringing a comprehensive solution for growth and monetisation.”

PubScale’s easy-to-use dashboard provides publishers with a clear overview of their business. The platform boasts of four major products: AdX, SDK X, GROW, and INSIGHTS.

AdX provides advertisers including Google, Inmobi, Pubmatic along with dedicated operations and policy support which is essential to publishers for their monetisation. It allows them to access premium demand from Google and provides high-quality ads to users. SDK X helps them optimise their ads, improve their performance and revenue. GROW helps them drive user engagement and acquisition, enabling them to increase their user base. Finally, INSIGHTS provides analytics and insights to help them make informed decisions based on data.

GreedyGame CTO Arpit Chaudhary said, “With its powerful AI algorithms and array of features, PubScale is worth checking out. We envision to empower publishers by providing them with customised solutions, resources and power-packed features they need to scale their publishing business. With our unified dashboard, publishers will have access to all the tools they need in one place, without having to navigate multiple platforms and dashboards.”

As the product evolves, more AI-powered and real-time features will be rolled out that will be robust and make decision-making easier. “We are constantly looking for ways to improve and enhance the user experience on PubScale. Our goal is to provide publishers with the best possible solutions and tools they need to grow their businesses,” adds Jain.

GreedyGame is a leading player in the advertising tech industry. The company provides innovative solutions that help publishers and advertisers succeed in the digital world.