Games24x7 announced Hrithik Roshan as the brand ambassador for India’s largest online skill gaming platform, RummyCircle. As part of the partnership, Hrithik will be seen in multimedia campaigns by RummyCircle, spanning across TV, digital and social media platforms.
Announcing the association, Games24x7 co-founder and CEO Bhavin Pandya said, “We are very excited to partner with Hrithik, one of India’s biggest stars. Hrithik has had a remarkable career which is an epitome of versatility as he makes the right moves at the right time. His dynamism, talent and widespread appeal have made him really stand out. This resonates well with Games24x7 as we are constantly differentiating ourselves by providing awesome game playing experiences.”
Speaking on his engagement, Hrithik Roshan said, “Rummy is a game of skill that requires intellectual acumen, patience, and tact. What I like is that these are the same skills that you need, to overcome the challenges at various points in life. So, in a way, the game is a fun way to build life skills. This campaign highlights that whenever one encounters unexpected difficulties in life, they can overcome it with the right approach. I am happy to be associated with RummyCircle and Games24x7 for this splendid campaign.”
Initiating the association, the brand will be unveiling the new campaign #RahoEkKadamAage starring Hrithik via a high decibel television commercial starting 29 January. The campaign highlights real life scenarios where Hrithik Roshan demonstrates mental dexterity to find a way out of unforeseen situations.
Since its launch in 2009, the online skill gaming platform has partnered with talented personalities to further strengthen its engagement with millions of players across the country. RummyCircle is India’s largest online skill gaming platform for playing the nation’s favourite card game: Rummy. With free to play tournaments as well as cash prizes on offer, RummyCircle provides an opportunity for players to test their skills and adroitness. Excellent UI/UX, customized player journeys and superior technology make RummyCircle an unparalleled destination for players seeking thrill, fun and entertainment.