NODWIN Gaming has entered into partnership with video games developer Gameloft for creating opportunities for brands and gamers to engage around the Asphalt Racing IPs. They will collectively work with brands and partners to create and execute esports events for Asphalt 8: Airborne and Asphalt 9: Legends in India.
“We are delighted to tie up with Gameloft, which has a strong worldwide presence and is focused on publishing for the mobile market. For NODWIN Gaming, Gameloft brings in necessary optionality for brands who want to associate with a new genre and format of racing esports. This partnership will allow these brands to engage with like-minded communities. Together, we look forward to further building, consolidating and diversifying the Indian gaming space,” said NODWIN Gaming co-founder and MD Akshat Rathee.
The association also makes up for an avenue for in-game advertising solutions proposition to brands through Gameloft for brands inventory on Asphalt 8: Airborne and Asphalt 9: Legends. As the spectrum of gaming and esports broadens day by day, brands are looking at genres that fit their unique style. Racing has recently emerged as a popular genre among gamers besides shooting and it creates an alternative space for brands to attract engagement through advertising and activations.
“India is an important market for Gameloft and the growth of esports in India does offer a great opportunity to build engagement with the users of the Asphalts IP. We believe, as a genre, arcade racing has the potential to connect with a larger gaming audience. This fits in well, offering racing experiences which let everyone prove themselves in jaw-dropping races, feeling the thrill of high-end cars in a highly immersive environment. With NODWIN as the biggest gaming and esports player in India, we are excited to enter into this relationship, which can enable users with bigger events going forward,” said Gameloft SEAP region MD Florent Vallauri.
NODWIN Gaming will organise and host all upcoming Gameloft events in India keeping in mind the huge mobile gaming market and its competitive side in the country.