Gamelancer Gaming, a mobile-focused entertainment company providing brands access to the global gaming audience through its owned and operated channels, announced that its owned and operated network has reached over 30,000,000 followers. Owning the largest multi-channel gaming network on TikTok, Gamelancer owns marquee channels on TikTok, Instagram and Snapchat including @Gaming, @Gamer, @Gamelancer, @EGirl among others, totalling 29 channels across the aggregate network.
Since 2019, the company has focused on building the largest gaming network on TikTok, with over 25,600,000 of Gamelancer’s network being on the world’s fastest growing social platform.
TikTok’s demographics demonstrate a deep entrenchment in the North America, Europe, Asia and Australasia. 57 per cent of TikTok’s users worldwide identify as female, 43 per cent identifying as male, with the US demonstrating higher than average female engagement, with 62.1 per cent identifying as females.
TikTok usership is heavily consolidated in the GenZ and Millennial demographic, with 43.7 per cent of users between the ages of 18 to 24 years, 31.9 per cent between 25 to 34 years, and 13 per cent between the ages of 35 to 44 years. Gamelancer’s multi-channel network, which is the largest gaming network on TikTok globally, follows similar trends and has an average user growth rate of over 40,000 new people per day.
“It’s been an incredible journey building Gamelancer’s massive gaming community alongside our creator network and partners. We’ve hit the 30,000,000-follower milestone by utilising our unique creator-first approach that has put us at the forefront of the entire gaming culture. We will continue to collaborate with our network and community to provide gamers with all the content, games, tools, and experiences needed to enhance their lives both in-game and IRL. TikTok has been the most downloaded app in the world since March. The ebbing of media dollars chasing consumers on other major platforms has witnessed a mass budget migration guided by agencies and their brands towards TikTok, as the GenZ demographic has resoundingly chosen TikTok as the social media platform of the future,” said Gamelancer Gaming Corp co-founder and chief product officer Darren Lopes.