Jam City kicks-off ‘Disney Emoji Blitz’ in-game Halloween themed events

Jam City, a leading mobile game company behind some of the world’s highest grossing and most enduring mobile games, announced that its hit match-3 puzzle game Disney Emoji Blitz is celebrating the spookiest season of the year in style by releasing a celebrity-hosted video featuring Hocus Pocus actress Kathy Najimy, one of the stars of the beloved Walt Disney Studios classic film. New Halloween-themed Emojis based on Hocus Pocus and other fan-favorite films, Disney Parks, and Disney Villains will be introduced to the game for players to unlock. The game will even have its own Oogie Boogie Bash Event, inspired by the Halloween party happening at Disney California Adventure Park. 

Kathy Najimy, who plays Mary Sanderson in the quintessential Halloween film Hocus Pocus, is featured in a new video kicking off the Halloween festivities in Disney Emoji Blitz. The video is available now on the game’s YouTube channel.

  • Kathy will be joined by Nacia Chambers, VP and Studio GM at Jam City, to preview the upcoming Hocus Pocus event taking place in-game and reveal a new Emoji coming to the game
  • Kathy will also conduct a Q&A about her role in Hocus Pocus

“Halloween is such a magical time for Disney Emoji Blitz and we could not imagine a more perfect person than Kathy Najimy to kick off all the in-game festivities and new Emojis coming to the game in October. Our fans are going to love celebrating beloved spooky characters and villains from Disney films, shows and parks through the game,” said Jam City senior VP of studio operations Lisa Anderson. 

In-Game Halloween Events

  • “A Tricky Token Treat” Token Quest throughout the month of October featuring Sea Monster Goofy, Witch Minnie and the only way to get the new Pumpkin Mickey Emoji
  • Madam Mim Villain Event on 4 October, featuring Merlin, Archimedes, Arthur, Sugar Bowl, and Young Mim Emojis
  • Cats Challenge on 5 October, featuring Binx, Figaro, Yzma Kitty, Marie, Cheshire Cat Emojis
  • Hocus Pocus Item Card Event from 7 to 11 October featuring Billy (NEW), Winifred Sanderson, Mary Sanderson, Sarah Sanderson, Binx Emojis
  • Haunted Mansion Clear Event from 13 to 17 October featuring Hitchhiker Ghost (NEW), Hatbox Ghost, Madame Leota, The Bride Emojis
  • Tim Burton’s Nightmare Before Christmas Survival Event from 18 October to 19 October featuring Jack Skellington, Sally, Santa Jack, Zero, Hatbox Ghost Emojis
  • Oogie Boogie Villain Event from 20 to 24 October featuring Christmas Sally (NEW), Jack Skellington, Sally, Santa Jack, Zero, The Mayor, Dr. Finkelstein Emojis
  • Villains Challenge on 26 October featuring Scar, Ursula, Jafar, Dr. Facilier, Yzma Emojis
  • Halloween Item Card Event from 27 October to 1 November featuring Angel Chip (NEW), Vampire Mickey, Witch Minnie, Devil Dale, Figaro Emojis