YouTube is launching live gaming event ‘YouTube: Game On’

YouTube has announced the first-ever YouTube: Game On, a two hour interactive livestream event celebrating all things gaming, premiering LIVE globally on Saturday, 27 August at 1:00 pm PT / 4:00 pm ET.

As a leading destination for gaming content, YouTube is hosting its biggest gaming special ever that celebrates the notable games, top creators, and popular trends that define gaming culture. This interactive experience brings together more than 60 top creators, who represent over 400 million subscribers and more than 150 billion combined lifetime views on the platform. Gaming fans can view YouTube: Game On and play along by voting in real time on unique gaming challenges and influence how the stream will play out!

“YouTube: Game On” brings together fan-favourite creators including Ali A, AyChristine, Bazerk, Caylus, Chica, CouRage, Dream, EddieVR, EyStream, Felipe Kwebbelkop, Neto, GeorgeNotFound, Jake Fellman, Lachlan, Larray, LaurenzSide, LDShadowLady, Markiplier, MatPat, Muselk, Myth, Preston & Brianna, Sapnap, Sidemen, Slogo, SunlessKhan, Sykkuno, The Grumps, TommyInnit, Typical Gamer, Wirtual, with even more to be announced; and the most talked about game titles including Among Us, Fall Guys, Fortnite, Free Fire, Friday Night Funkin’, Grand Theft Auto V, Minecraft, Mortal Kombat 11, Poppy Playtime, Rocket League, Street Fighter 6, Trackmania and more to create the can’t-miss gaming event of the year.

This fully interactive livestream celebrates the diversity of gaming content that makes up YouTube gaming culture – from entertaining gaming challenges and surprise gameplay moments to honouring classic game anniversaries – all of which are inspired by the most popular trends on the platform. Viewers can look forward to segments like: a frightening batch of analog horror challenges that’s sure to give viewers a good jump scare; the Hot Ones Challenge: Video Gamer Faceoff hosted by Sean Evans, where viewer-selected players will go head-to-head playing an early demo of the highly anticipated Street Fighter 6; Grandma & Gran-Poppy Playtime where unsuspecting seniors will try to be the last person standing in survival horror game Poppy Playtime, and more fun and creative gaming challenges featuring top creators and popular games titles.

YouTube: Game On will simultaneously stream across the globe with local creators hosting in five different languages including English, French, German, Portuguese, and Spanish. Live chat and interactive polling features for viewers will be enabled and aggregated across all five streams, making livestream outcomes a global decision.

As a leading destination for gaming content, YouTube saw over 800 billion gaming-related views, over 90 million hours live streamed, and over 250 million uploads in the first half of 2021, and is home to the most relevant gaming trends and content across livestreams, video-on-demand, and shorts content. The global livestream event also comes on the heels of a jammed pack summer of gaming on YouTube with an incredible slate of gaming content from fan-favourite creators around the world. YouTube Gaming’s July lineup had all the biggest LIVE moments fans couldn’t miss from YouTube Gaming exclusive streamer Ludwig presenting his epic gameshow finale — Mogul Money Live — from the YouTube Theater at Sofi Stadium in Los Angeles to TimTheTatman’s Tailgate, a two-day mega-festival that brought together everything gaming, sports, music, and pop culture at the Ford Center at The Star, in Frisco, Texas.

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