Zapak.com Chief Marketing Officer (CMO) Arun Mehra is looking at spreading a lot of love around this Valentineâ€?s Day. The gaming firm has launched a special area on its user generated content section Zapak.tv. The area has been aptly labeled Love Express, and users can upload their video messages for their partners or spouses there.
To make life easier for lovers, it has set up Love Shacks, where messages can be recorded, at three locations in Mumbai: Infiniti Mall, the Zapak.com office at Infiniti Mall (in the suburb of Andheri) and at Reliance Capitalâ€?s office in Ballard Estate (south Mumbai).
Says Zapak.com CMO Arun Mehra: “We all are aware that the youth, who are our primary target audience, have a big connect with this day and look for various options to express their feelings for their beloved. We wanted to give them an innovative route to pass on their messages this Valentineâ€?s and thought of an audio visual format on Zapak.tv.”
Mehra reveals that celebrities and personalities will also be invited to the Love Shacks to record messages for their loved ones.
Zapak.tv visitors are lapping up the initiative. Zapak.tv user Ruchika told AnimationXpress.com that she found the concept exciting. “It was unique and it gave me an opportunity to convey my message to my lover in a very different manner. Zapak has not only taken a good initiative for common people like us, but it has also opened new dimensions for its users to get connected with their loved ones.”
The Valentineâ€?s drive started on 12 February and ends on 18 February. Lovers in the animation and gaming trade are you tuned in?.