BOOM Esports announce Rivalry as official lead sponsor 

Boom Esports announced its partnership with Rivalry as the lead sponsor. 

“We are excited to be working with Rivalry who share the same vision with us in becoming one  of the most well-known brands globally. We believe in the new Dota 2 team and with Rivalry’s  support, we will be able to achieve our dream of winning the Aegis! Together we fully believe the Aegis will be coming to SEA,” says BOOM Esports CEO Gary Ongko Putera. 

Rivalry, driven by its passion for games, delivers the most comprehensive offering and product  innovations to a new generation of fans – Gen Z and young Millennials – with many seeking  entertainment and a sense of community over monetary gain.  

“At the core of Rivalry’s business is the esports ecosystem it sustains, which it heavily engages  through media and entertainment, as well as by supporting smaller creators and grassroots  communities. Rivalry’s support extends to the pro gaming scene as well. We are very excited at the exemplary performance BOOM Esports has demonstrated so far, confident that they can  well represent SEA at The International. We are thrilled to look forward to a strong 2022,” says   Rivalry country lead Althea Cunanan. 

“I believe the two brands brought together Boom and Rivalry, have great potential to generate  high-quality, entertaining content and overall add great value to the ecosystem. A platform like  Rivalry is instrumental in rewarding our hardcore fans who understand our team as well as we  do. It also gives our fans another reason to follow our team very closely and benefit directly  from the knowledge while enabling them in celebrating our victories with us,” said BOOM Esports CRO Devesh Kabdwal. 

Established in November 2016, BOOM Esports is a multinational, multidivisional esports  organisation with top-tier rosters from Southeast Asian regions. We were born from our belief  that champions are not born, they are made. They are made from those who thrive for nothing  short of greatness: those who thrive to be a beast. 

Based in Toronto, Rivalry is wholly owned and operated by Rivalry Corp.