Boom Esports announced its partnership with Rivalry as the lead sponsor.
“We are excited to be working with Rivalry who share the same vision with us in becoming one of the most well-known brands globally. We believe in the new Dota 2 team and with Rivalry’s support, we will be able to achieve our dream of winning the Aegis! Together we fully believe the Aegis will be coming to SEA,” says BOOM Esports CEO Gary Ongko Putera.
Rivalry, driven by its passion for games, delivers the most comprehensive offering and product innovations to a new generation of fans – Gen Z and young Millennials – with many seeking entertainment and a sense of community over monetary gain.
“At the core of Rivalry’s business is the esports ecosystem it sustains, which it heavily engages through media and entertainment, as well as by supporting smaller creators and grassroots communities. Rivalry’s support extends to the pro gaming scene as well. We are very excited at the exemplary performance BOOM Esports has demonstrated so far, confident that they can well represent SEA at The International. We are thrilled to look forward to a strong 2022,” says Rivalry country lead Althea Cunanan.
“I believe the two brands brought together Boom and Rivalry, have great potential to generate high-quality, entertaining content and overall add great value to the ecosystem. A platform like Rivalry is instrumental in rewarding our hardcore fans who understand our team as well as we do. It also gives our fans another reason to follow our team very closely and benefit directly from the knowledge while enabling them in celebrating our victories with us,” said BOOM Esports CRO Devesh Kabdwal.
Established in November 2016, BOOM Esports is a multinational, multidivisional esports organisation with top-tier rosters from Southeast Asian regions. We were born from our belief that champions are not born, they are made. They are made from those who thrive for nothing short of greatness: those who thrive to be a beast.
Based in Toronto, Rivalry is wholly owned and operated by Rivalry Corp.