Amazon rebrands Twitch Prime to Prime Gaming with all perks staying same

Amazon rebranded a video game-related benefit for Prime members on Monday, renaming Twitch Prime to Prime Gaming.

Prime Gaming will offer more new content and free games, plus a monthly Twitch channel subscription. Amazon, which acquired Twitch for nearly $1 billion in 2014, launched Twitch Prime in 2016.

Twitch Prime is part of the many benefits Amazon Prime members get, including Prime Music and Prime Video. But because it had a completely different name, Twitch Prime didn’t exactly fit into the company’s standard benefits list, and didn’t have the same association those other products and subscriptions have. With the new Prime Gaming name, the service should fit just right into a list of Amazon Prime benefits.

“Prime members already get the best of TV, movies, and music, and now we’re expanding our entertainment offerings to include the best of gaming.We’re giving customers new content that makes playing their favorite games on every platform even better. So no matter what kind of games you love, and no matter where you play them, they’ll be even better with Prime Gaming,” Prime Gaming GM Larry Plotnick, said in a blog post. 

New in-game content on Prime Gaming is available for Grand Theft Auto Online,Red Dead Online,Apex Legends,EA Sports FIFA 20,League of Legends and more than 20 other titles. In August, Amazon Prime Gaming is offering more than 20 free PC games — which Prime members can download and keep permanently — including the SNK 40th Anniversary Collection of arcade classics, Metal Slug 2, and retro brawler Treachery in Beatdown City. Prime Gaming also includes one free Twitch channel subscription per month.