Green Gold Animation, India’s leading animation company has won the prestigious “Licensor of the Year” Award for the third year in row at the 9th Star Retailer Awards function held in New Delhi on Sunday October 12, 2014.
This is a huge achievement for the licensing and merchandising business of Green Gold which is growing rapidly over the last 4 years. With 150 plus brand associations and original animated series’ based on characters like Chhota Bheem, Mighty Raju and Arjun Prince of Bali, Green Gold competed with global brands and stood the winner of this coveted award.
Receiving the award, Mr Madhav Prabhala, Vice President Licensing & Merchandising said, “It’s a privilege to complete a hat trick in winning this award. I’m thankful to Franchise India, LIMA and the entire Green Gold family for their support and immense contribution.”
Speaking on this occasion, Samir Jain, COO & Executive Director, said, “We’re growing at more than 100% in our licensing business and look forward to making further inroads in the L&M space with our new animated series’ and special projects. Our merchandise is also going to be more visible internationally and soon you will see a Green Gold Store opening in South Asia.”
Green Gold’s L&M business took shape in 2008 and has steadily added 4000 SKUs, 100 product categories, 25 stores besides a bouquet of games and apps. Additionally, the internal distribution and events team supports and continues to help the company’s core business, which is animation, and is also setting new standards in the animation industry for a well-rounded and scalable business model.
Green Gold has on air over 200 episodes of the famous cartoon show “Chhota Bheem” and created overall more than 10,000 minutes of original content, a landmark in Asian markets.