Golden Cursor Awards to recognise excellence in Indian Animation

Organized By CNBC TV 18 and Arena Multimedia & Powered By Animationxpress.Com

CNBC TV18, Indiaâ€?s leading business medium along with Arena Multimedia has instituted The Golden Cursor Excellence in Animation Awards which are being powered by Animation Xpress.Com , the worldâ€?s No 1 source for news, information and connectivity with the Indian animation ecosystem. The awards will recognize excellence in the animation industry and have been conceptualized with the objective of enhancing and shaping the future of the Indian Animation industry as it expands its foothold in the international animation arena. The Golden Cursor Animation Awards in excellence will felicitate the animation developers in two basic categories: student and professional (divided into 15 categories which are listed below). The announcement of the Awards has created a buzz in the Industry, and the entries are flowing in, in large numbers. The registration process is simple where participants have to log on to and download the registration as well as categories forms, fill in the details asked for and attach the DVD Pal of the entry and send it to the address given below. The last date for recieving of entries has been extended to 20th December 2007 and the Awards are slated to be held during Feb – March â€?07. A panel constituting of Animation experts from The Cell (The TV18 graphics & animation team), & Tech2 editorial team, will do the first screening and filtering the entries on the basis of pre- determined parameters. The entries will then by adjudged by a panel of stalwarts and experts from the Indian animation industry whose names will be announced soon. The Indian animation market is slowly catching up with global markets with about US $345 million in 2006, a growth of 24 percent over the previous year. The sector is forecast to reach US $869 million by 2010 at a CAGR of 25 percent over the 2006- 2010 period. (Source: Nasscom) While commenting on the need for the award in this space, Ajay Chacko, Head Marketing, CNBC Universe said, “The Indian animation industry is currently driving on two key factors: a large base of highly skilled labour and low cost of production. There are around 300 animation companies in India employing about 12,000 employees. While the industry is gaining prominence, awards like Golden Cursor Excellence in Animation Awards will bring to light some of the best work that this industry has projected in the last few years.” Pramod Khera, Managing Director, Aptech said “Arena pioneered Multimedia and Animation Education in India in the mid nineties. Having provided over 2 lac trained animation and multimedia developers to the industry, Arena is now pleased to launch the Golden Cursor Animation Awards, which we feel will further spur the growth of the animation industry in India.” Animation Xpress India Private Limited Co Founder & CEO Anand Gurnani shared, “ informs and connects the Indian Animation, VFX & Gaming ecosystem and serves its 35,000 readers globally as a daily reminder of the potential and progress of Indian animation. We are glad to “POWER” this initiative by CNBC TV18 & Arena and believe that The Golden Cursor Animation Awards will further motivate our artists, technicians as well as product creators in their pursuit of excellence. In fact there is already a lot of buzz generated and am sure that the next two months will see lot more excitement as we get closer to the last date for entries, the nominations that will follow and finally the Grand Finale that will be the Awards night.” Please download the registration form as well as category details from Fill in the details as asked for and attach your entry in DVD Pal format. Please send the entry to Animation Xpress India Private Limited 317, Kuber Complex, Opp Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai 400 053 Landline: 91 22 4066 6777 The list of categories for the Golden Cursor Animation Awards include: Students Awards Best Student/Amateur Animation Film Professional Awards: 01 Best Animation Film (2D / 3D) 02 Best Animation in a film 03 Best Animation AD (TVC) 04 Best New Animation style. 05 Best Animation Public service Ad 06 Best Animated character of the year 07 Best Animation-Live Action Combo – TV Commercial 08 Best Animation-Live Action Combo – Film 09 Best Title Sequence – Film or TV 10 Best online Animation Sequence 11 Best Animated Mobile Content 12 Best Animation Based TV Channel 13 Best animation game – role player/simulation 14 Best animation game – online 15 Best animation game-educational