Jio launches Jio TV+ for STB users; will aggregate content from 12 global OTT players

Reliance Industries owned telco, Jio has announced JioTV+, its own content aggregation platform, giving access to content from 12 global streaming service providers.

As announced by Akash Ambani at Reliance Industries Ltd (RIL)’s 43rd Annual General Meeting (AGM), JioTV+ will house content from OTT platforms, TV channels, various apps, and services together to its Jio set-top-box (STB) users. This comes after Google invested Rs. 33,737 crore in the platform and the telco announced a homegrown 5G solution, expected to be ready by 2021.

Akash Ambani

While the Jio Fiber and Jio Set Top Box was introduced last year, the company has enhanced the Jio set-top box based on learning from the beta programme.

“The Jio set-top box was launched with the best OTT content across the world. We learnt one of the challenges that users faced was to discover their favourite content from the various applications that we had provided. This has given birth to JioTV+ where we have aggregated all the content from 12 leading global OTT players,” mentioned Akash Ambani at the AGM. 

JioTV+ will offer easy access to content from major streaming services like Netflix, Disney+Hotstar, Amazon Prime Video, Voot, SonyLIV, ZEE5 and more with single login options. “We realised all of these 12 apps needed different login ids. To make it simple, we have introduced a single click to play any content without a separate login. Moreover, it requires a user to login a single time instead of logging in on different apps separately,” noted Ambani.

Jio TV Plus includes integrated voice search which works on genres, favourite actors, directors, producers and mood. It also offers a majority of Live TV channels along with a host interactive features for users to engage in. The features are also available on various genres like GEC, news channels and music contests. “We believe that interactivity on the TV or two-way communication is the future of consumption,” added Ambani.