The Sunflower Seeds acquires sales rights of all Diamond Comics characters

Diamond Comics, the largest comic book distributor and publisher in India and The Sunflower Seeds, brand and literary consulting, have announced their collaboration. As part of this collaboration, The Sunflower Seeds has acquired the exclusive rights for sale of all the characters of Diamond Comics and the brand mandate for Diamond Comics in India and international territories. As part of the portfolio, are more than 27 comic and magical characters, 15 superheroes, four detective protagonists and 23 mythological characters, apart from a bank of stories based on real crime cases.

Diamond Comics, founded by Gulshan Rai in 1978, is the home to most popular and loved comic characters of our nation. They brought high quality entertainment to Indian readers through the creation of original Indian comic characters like Chacha Chaudhary, Billoo, Pinki, Motu Patlu and many more. The company also started publishing foreign comic books such as Phantom, Mandrake, Superman, Batman, Spider-Man, He- man and James Bond in Hindi, English and in regional languages.

Diamond Comics MD Rai said, “We are very excited about this collaboration. Diamond Comics has always believed in connecting with our readers and moving ahead with the times. Whether it is our massive digitization project, partnering with OTT platforms, foraying into animation or curating custom content for brands, we are rooted in history but agile like the children we cater to. With this partnership, we are confident we will be able to pursue these opportunities with a greater zeal and focus.”

Speaking about the collaboration, The Sunflower Seeds CEO Preeti Chaturvedi said, “It is a huge honour for us to be associated with a brand that has been so iconic to the popular culture heritage of our country. Through this association, our aim will be to explore new age formats and partnerships which will make the endearing characters of Diamond Comics more accessible to the new generations and more in tune with evolving sensibilities. Diamond Comics has also done some amazing work for brands from an engagement standpoint and the idea is to grow that portfolio as well.”