Chacha Chaudhary, the legendary comic superhero, has now taken up the responsibility to help kids go back to school safely and fight corona in their lives. Chacha Chaudhary and Corona Warriors is a special series of talking comics published by Diamond Toons to explain the do’s and don’ts to be followed by children in school in a simple yet innovative manner. It is a complete guide for our kids, our new corona warriors to learn and adapt covid appropriate behaviour as they are ready to resume school. Being the biggest influencer among kids and adults alike, Chacha Chaudhary is the perfect medium to outspread this knowledge.
Talking comics is a very effective medium because of its ability to connect with all the age groups, demographically, in terms of language variation and to spread awareness in an intelligent and quick-witted manner. These comics emphasize the major checkpoints where a child could possibly make mistakes during their school hours like a school bus or any public transport, assembly, classroom, lunch break, playground, free period, meeting peers, etc. Translated into five Indian languages, this series involves three titles – Chacha Chaudhary and Hand wash, Chacha Chaudhary and Social Distancing, Chacha Chaudhary and Mask.
Diamond Toons director Manish Verma said, “Children have been uniquely impacted by the pandemic. They have experienced this crisis during important periods of physical, social, and emotional development. Talking to them about our new normal should be done in a way that makes them imbibe the information clearly and quickly without panic. We created these comic books to make them learn, along with fun, and motivate children to be heroes of prevention by defeating Corona. Utilising Chacha Chaudhary for this initiative, who is already a very renowned and relatable character makes this task more effortless. We will be using talking comics to communicate this subject leading to behavioral changes through a 360-degree media approach including print, social, activation, and mobile.”