Cartoon Network and Pogo, continue to top the popularity charts among kids in the summer months. The channels claim, that according to the latest ratings of Tam (4-14 C&S, All India, 1-31 May, all days, 24 hours), Cartoon Network and Pogo, are the number one and two channels in the kids channel space with the channel share of 5.1 per cent and 4.6 per cent respectively.
Cartoon Network and Pogo form a formidable pair of kids’ channel with combined channel share of 9.7 per cent, which is 20 per cent higher than the combined channel share of all other kids’ channels.
As part of the summer programming line up, Pogo premiered the first three installments of the Harry Potter movies, – titles included Harry Potter & the Sorcerer’s Stone on 7 May, Harry Potter & the Chamber of Secrets on 14 May and Harry Potter and The Prisoner of Azkaban on 21 May.
The movies received an average of 1.3 TVR (for all airings) for all India, in C&S 4-14, all SEC audience beating all competitive programming on other TV channels including all kids’ channels, national news channels and also channels in GEC and music genres at all India level.
On the other hand, Cartoon Network continued to entertain kids’ through the summer with shows such as Tom & Jerry tales, Tom & Jerry kids, Pokemon, Franklin, Dragon Tales, Koala Brothers, Beyblade, Richie Rich, The Popeye show and Baby Looney Tunes amongst others.
This summer the combined channel share of all kids’ channels was augmented by 27 per cent, from pre summer shares of 12.7 per cent (February to March) to summer shares of 16.1 per cent (April to May). Cartoon Network and Pogo made an individual contribution of 27 per cent and 26 per cent respectively to the development.
Turner International India vice president advertising sales and networks India and South Asia Monica Tata said. “We are pleased that we have delivered on our promise to Indian kids in bringing them the best in world-class programming across genres, including movies such as the blockbuster Harry Potter series. This repeated, over-whelming performance of both our number one and number two kids’ channel’s – Cartoon Network and Pogo across summer, indeed, demonstrates that we truly understand the entertainment needs of Indian’s kids’ best. It is our endeavour to continually provide compelling content that is both engaging and entertaining to our loyal audience.”