Xilam Animation’s ‘Oggy and the Cockroaches’ franchise reaches €100M total income and ventures into three brands

Xilam Animation, a French animation studio, nominated for Academy Award has secured a wave of international broadcast deals across its iconic Oggy and the Cockroaches non-dialogue comedy franchise, which has celebrated international success for the last 20 years.

The widely celebrated Oggy and the Cockroaches has now ventured into three brands: the original classic series spanning seven seasons and 500 episodes; the Oggy – Next Gen (78 x 7′) reboot with a brand new design and topical center; and the completely CGI- animated Oggy Oggy (156x 7′)
spin-off for younger audiences.

While Xilam is generating revenue through its existing flagship brands, the new accords have reflected Xilam’s potential to maximise the opportunities offered by the ever-evolving international distribution landscape. The expansion of the Oggy and the Cockroaches franchise has amplified the strength of the property as an asset for the enterprise to ensure sustained revenue growth for the long-term. The Oggy and the Cockroaches franchise, which initially took 15 years to reach €50M in incomes, has now reached the €100M threshold, with over 60 per cent of the revenue being
derived from international sales, in just an additional five years.

Xilam Animation CEO Marc du Pontavice said: “There’s never been a more exciting time for our flagship brand Oggy and the Cockroaches as we build on the property’s strong legacy with fresh and modern iterations, which extend the world of Oggy and will introduce new audiences to this treasured franchise. The response from broadcasters and platforms to both Oggy Oggy and Oggy– Next Gen has been rewarding, and we look forward to sharing these new adventures with families around the world, in addition to ensuring fans can continue to enjoy the beloved original show.”  

Oggy – Next Gen will debut globally as a Netflix Branded Original, and has also been acquired by numerous broadcasters including Gulli and M6 in France, Discovery and DEA Kids in Italy, and VRT-Ketnet in Flemish Belgium. Based on the original characters created by Jean-Yves Raimbaud, Oggy – Next Gen will see Oggy take on the responsibility of parenthood as his friends’ daughter, a seven-year-old elephant named Piya, comes to stay. With a refreshed look and feel, this new iteration of Oggy and the Cockroaches brings a focus on emotions, tenderness and friendship. The series will be delivered in Autumn 2021.

Furthermore, already credited as Netflix’s first French Animated Original Series, Xilam Animation continues to score deals for Oggy Oggy with France Télévisions, Discovery Italy and Super RTL in Germany. Oggy Oggy sees young Oggy freed from the ceaseless tyranny of the cockroaches and living in a fantasy world inhabited by a vibrant community of cats. The series is set to debut globally on Netflix this year. 

Additionally, the original Oggy and the Cockroaches series, which first launched in 1998 and spans seven seasons, has been renewed by long-term partners Gulli and M6 (France) and Discovery (Italy).