WildBrain, a global leader in kids’ and family entertainment, has appointed former Spin Master and Entertainment One executive Lorna Withrington to the newly created role of Development-Animation vice president. As a key member of WildBrain’s Content team, Withrington will help drive the strategic vision behind the company’s diverse, multi-genre slate of original animation, collaborating closely with creators, writers, artists and other production stakeholders to instil creative excellence in WildBrain’s shows.
Additionally, Withrington is tasked with expanding existing WildBrain properties and activating the expertise of divisions across the company to create successful franchises. Withrington is based in Toronto and reports to WildBrain EVP Content and Current Series Stephanie Betts.
Commenting on the appointment, Stephanie Betts said: “As we continue investing in creativity and talent to drive our expanding slate of premium animation, it’s fantastic to welcome an executive with Lorna’s qualifications to our growing content-development team. Lorna brings an impressive history in proven franchise brands and a strategic vision that will ensure our slate remains innovative and relevant to today’s audience.”
Withrington is a recognised leader in the creative development and acquisition of kids’ and family properties with franchise appeal. She brings wide-ranging experience on international co-productions and in the creation of 2D, 3D and hybrid series, with a career spanning such properties as PAW Patrol, PJ Masks, Peppa Pig, Bob the Builder, Fireman Sam and Thomas & Friends. Prior to this, Withrington held the position of Director of Development at Spin Master, and has also held management roles in Development, Creative Affairs, Acquisitions and Production at Entertainment One and HIT Entertainment/Mattel.
Withrington added, “WildBrain is already home to an impressive and varied portfolio of content and brands, which are loved by kids and families all around the world. I’m very much looking forward to collaborating closely with Stephanie and the team as we build upon this success and discover the next generation of children’s hits.”