Comcast NBCUniversal has announced its first-ever Global Talent Partnerships deal with two-time NBA MVP Stephen Curry’s Unanimous Media production company. The expansive, multi-year partnership includes first-look development deals with Universal Studio Group for scripted and unscripted television projects and DreamWorks Animation for kids and family content.
The move comes on the heels of the company’s other symphonic cross-portfolio approach with a number of artists, including the recent Entertainment Content deals with Meghan Trainor and Miley Cyrus, the Universal Studio Group deal with Seth MacFarlane, and the film and television deals across Universal Pictures and Universal Studio Group with Jordan Peele and Justin Lin.
NBCUniversal business affairs and operations vice chairman Jimmy Horowitz commented, “While Stephen is a world class athlete, his brand and mission transcends the basketball court, the reach of Comcast NBCUniversal’s diverse portfolio will allow us to collaborate and support Stephen and Unanimous’ goals and ambitions while making compelling and impactful content for a global audience. We aspire to work with creators who want their impact to reach broadly across our content ecosystem, which makes our partnership with Stephen, Erick [Peyton] and the team at Unanimous Media an ideal fit.”
Curry added, “Our goal at Unanimous has always been to create content that is not only entertaining, but also uplifting and inspirational; it’s incredible to imagine all the different ways we can make this vision come to life by incorporating all the amazing assets across Comcast NBCUniversal’s portfolio that has a footprint in all areas of media and entertainment.”
Unanimous Media co-founder, co-chief executive officer and chief creative officer Erick Peyton said, “When we met with the team at Comcast NBCUniversal it was clear that they had done their homework. They presented to us a vision for a genuine partnership that was creative, multi-dimensional and stayed true to our mission. We can’t wait to roll up our sleeves and get started on projects and content that shifts culture in a meaningful way.”
Concepts are in development with the Entertainment group as well as NBC News Studios, MSNBC, CNBC, Universal Parks & Resorts and Comcast’s Xfinity brand.
Curry and Unanimous Media’s new agreement also brings innovative opportunities for brands seeking to work with the superstar. Together with Creative Partnerships with NBCUniversal, Curry and Unanimous Media will explore scaled relationships with marketers that inspire meaningful connection with Curry’s fans and the media and Technology Company’s global audience.
The Unanimous Media executive team includes Jenelle Lindsay (EVP of TV), Brian Tetsuro Ivie (Film and Feature Documentaries) and Kalyna Kutny (Podcast and Publishing). WME represented Unanimous Media in the deal.