Mumbai based home video publisher Shethia Audio Video which publishes titles under the brand name Gypsy, has announced that it will be releasing its 3D animated home Hindi Feature Film on Lord Krishna in December.
Speaking to Animation ‘xpress, Shethia Audio Video MD Amit Chedda commented,” Krishna, the film, narrates the tale of the Lords birth through to his childhood years in Gokul and then Vrindavan, where Yashodha and Nand raised him as their own son, and his slaying of Kansa, the evil ruler of Mathura. Lord Krishna’s childhood is interspersed with various adventures including his fights with demons like Pootna, Trinavarat and many more. This animated feature also brings to life Lord Krishna’s naughty aspects like breaking pots of butter, and other adventures”
“Another enchanting aspect of Lord Krishna’s life of playing the flute and bewitching the gopis, who become eternally devoted to him and indulge in Ras Leela, is beautifullly depicted in this entertaining feature” he added.
The 95 minute movie has been produced at the Pune based animation studios ECATS and Media Solutions. Pre pro began in October 2003 and the entire film took 2 years in the making.
“We are looking to release it worldwide, as the subject is sure to appeal to people from all parts of the globe. We may not have a simultaneous worldwide release but are looking at a staggered release process. It shall be screened first in India and then released in various parts of the globe. At the moment we are in the process of finalising our release strategy and finalising our distribution and marketing partners” quipped Chedda.
It has to be kept in mind that this is Shethia’s first attempt at producing 3D animation and expectedly there’s going to be a lot of scope for improvement in the finish of animation and characters. The most impressive aspect of this effort however is the initiative and conviction with which the publisher has stepped into this field.
Shethia Audio/Visuals is one of the leading animation content creators amongst the Indian home video publishers, the other being Sagarika Audio Visuals which also produces a lot of local animated content for its home video brand. The biggest home video players in the international titles field are Excel which has the Disney library and Saregama which has most of the Warner Bros titles.