Sesame Workshop promotes Schneiderman to manager of international TV distribution

Sesame Workshop has promoted Celia Schneiderman to manager international television distribution. Responsible for program sales in Asia, Latin America, Canada, the Caribbean, and in-flight, Schneiderman will report to Sesame Workshop international television distribution vice president Renee Mascara.

Schneiderman was recently international television distribution coordinator where she oversaw details of the Workshop’s participation at international television trade shows including Mipcom, MipTV, Natpe, LA Screenings and Asia TV Forum. She was responsible for generating sales reports and served as a liaison to the Workshop’s broadcasters.

“Since joining Sesame Workshop, Celia has demonstrated a deep interest in learning all aspects of international television sales and has developed a strong knowledge of the market that will be an asset to our broadcasters,” said Mascara.

Previously, Schneiderman was a research specialist at Cushman & Wakefield where she wrote market reports and provided market analysis information. She also served as an advertising service coordinator at Cahners Publishing.

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