In order to strengthen the weekday primetime NickToons block, Nick has launched a new show Trollz at 4.30 pm on weekdays. Trollz will join Chalkzone, The Adventures of Jimmy Neutron and SpongeBob SquarePants, which also feature on the block. Nick India vice president and general manager Hema Govindan said, “This is our first new show for 2006, a year which is going to be a landmark year for us especially in terms of new content. Our NickToons block has been gaining ground and looks unstoppable with its present lineup.” Trollz is about five new-age girls from the whimsical city of Trollzopolis, a magical modern world far away where everyone is a Troll – a small creature that is half body and half very tall hair. Apart from their quirky looks, the lives of Trollz are not very different from ordinary people. There are girl and boy Trollz, Troll families, schools and a big mall in the middle of the biggest city, Trollzopolis. The difference is that girl Trollz, once they’re old enough, can do magic. The characters include five girl best friends: the sweet Amethyst, willful Ruby, dark Onyx, ditzy Topaz and thoughtful Sapphire, their schoolmates Coal, Rock, Jasper, Flint, and Alabaster and their families. The lives of the five girls, all in the ninth grade, undergo a dramatic change once they realise the existence of Troll magic and discover that care and skill must go into its use. Trollz is the contemporary version of the classic colourful, spiky-haired Troll characters. The 21st century Trollz merges teenage lifestyle with a touch of technology and a dusting of magic to create a unique property that is cool, empowering and aspirational.