Mondo TV’s ‘MeteoHeroes’ showed across LATAM celebrating Earth Day

MeteoHeroes

Mondo TV Iberoamerica, (part of Mondo TV Group) European producers and distributors of animation content, had announced a major agreement with a number of broadcasters in Latin America (LATAM) to telecast its four specially chosen episodes of the popular environmentally themed animated kids’ show, MeteoHeroes across the region. Co-produced by Mondo TV and the leading Italian weather forecasting centre, Meteo Operations Italia (MOPI), the show was  broadcasted on the occasion of Earth Day.

Earth Day, an annual event celebrated around the world on the 22nd of April to demonstrate support for environmental protection. The Earth Day message about protecting the environment echoed the unique value proposition of MeteoHeroes, a show that helps children to understand complex and current issues about climate, pollution and protecting our planet through a perfectly balanced combination of entertainment and education.

In addition, LATAM is one of Mondo TV Iberoamerica’s core business areas, a region where it has strong relationships with the main channels, broadcasters and platforms helping it in its aim of spreading the environmental messages central to Earth Day to millions of young viewers across the continent.

A number of broadcasters and public channels aired the special episodes on 22 April, such as- Señal Colombia; TV Perú and its children’s channel IPe; SER TV (Panama); TVN Chile – via its children’s channel TV Educa Chile, Pakapaka (Argentina); and Canal Once (Mexico). Canal Once plans a second broadcast on the weekend of 1 and 2 May on the occasion of the Día del Niño (Children’s Day) in Mexico.

Private channels involved were- Megavisión (El Salvador); TC Televisión (Ecuador); TV Jamaica; Trece (Paraguay); Primo TV (US and Puerto Rico), the English-language network of Hispanic pay TV leader Vme Media; Colorvisión (Dominican Republic); and Red Uno (Bolivia).

The four episodes demonstrated the diversity of themes and regions covered by the series, including an episode set in Latin America as well as underlining the show’s engaging blend of comedy, adventure and environmental themes.

Commenting on the special episodes, Mondo TV Iberoamérica International Sales and Co-productions manager Dimitri Papanikas stated before the Earth Day: “This is a crucial example of fostering a spirit of hope and global collaboration by supporting channels in their programming on a special day dedicated to the celebration of nature. We are thrilled to have such great partners joining us in spreading the positive message from the MeteoHeroes that, working together, we all have the power to save planet Earth.”

MeteoHeroes is the only cartoon in the world dedicated entirely to climate and environmental issues. Each episode focuses on issues related to ecology and respect for nature through the adventures of six superpowered kids who can control weather phenomena. Working alongside scientists and meteorologists at their futuristic HQ based in Gran Sasso Mountain National Park in Italy, the MeteoHeroes are trained to control their powers and fulfil their mission: to save the Earth.

The special showings were promoted by both the channels involved and Mondo TV across a wide range of platforms and media.

MOPI CEO Luigi Latini added, “Earth Day is an extremely important day on the environmental calendar. We are delighted that we can make a small contribution to spreading the message about protecting our planet through a show that both educates and entertains.”

Already among the biggest hit shows on Cartoonito in Italy last autumn, the first series of MeteoHeroes has already been sold or confirmed into over 140 countries to date. A second season (52 x 11’) of the show is currently in production.

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