Maya Digital Studio forays into the South Indian Market: Launches its first in house studio in Bangalore

Maya Digital Studio’s in association with Purpleframe Studios  enters the South Indian Market with the launch of its first in house studio in Bangalore on the 25th of March 2013. Based in the IT city –  Hosur Road, the Studio is launched along with MIST, Maya’s In Studio Training facility, which provides an advanced training based on Studio Ready Training Modules with employment at Maya’s studio. Spread over 5000 sq ft, Maya Digital Studio will be offering 3D Animation, Modeling & Rigging services from the Bangalore Studio.  In training Studio MIST can accommodate 100 Artist Interns at any given point of time. The Bangalore facility and its local operations are handled by Yogesh Shanbhag – CEO, Purpleframe Studios. An entrepreneur, Yogesh is experienced in e-learning, media and business solutions professional with over 18 years of industry experience. Under his leadership the organization has grown consistently with a growth rate over of 40-50% YOY in terms of revenue and people. “Bangalore is an established animation hub and is known for its pre-production, modeling and animation workforce for a smoother workflow. This benefits us for the operations at the studio as well as the young workforce, who will join us through MIST and will be the future of this industry. The State Government welcomes Media, Entertainment, Animation & VFX setups”, says Ketan Mehta, Managing Director of Maya Digital Studios.  “With existence in Mumbai, Goa and now Bangalore, we are planning to launch 2 more studios in the next 6 months in Pune and Kochi. Our intention is to create a strong and highly trained system that will drive the future of this industry. The strategy is to simultaneously achieve organic as well as inorganic growth”, he further added. “There is an abject dearth of good quality studio ready talent in the animation industry.  Bangalore has sufficient manpower waiting to be trained and absorbed in the industry. MIST (Maya in Studio Training) will provide the right stepping-stone into the studio careers of those who are passionate about this magical industry but don’t know how to approach and conquer the milestones of success. MIST strives to provide the best in industry training and live project work to the students at the very beginning of their careers, effectively positioning them, leaps ahead of their peers both in terms of training as well as experience. MIST is all about In the Studio – On the Job”, exclaims Aruna Kumar, Head of MIST & Studio Ops Commenting on the launch, Yogesh Shanbhag – CEO, Purpleframe Studios, says ”With the Animation industry’s projected CAGR of 21% there is a need to rapidly scale production and hire new talent. This is achievable through collaboration with organizations having an exposure to similar talent and infrastructure. We are proud to partner with Maya and MIST. With our unique process efficiency capabilities we believe we can add value to the overall goal of Maya Digital Studios and MIST. “ “Bangalore being an IT hub, coupled with creative resource demographics makes a strategic location for further expanding and meeting industry demands. Our ability to measure creativity, process efficiency and high quality delivery mindset makes this partnership even more unique” he shares.

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