Kinder Joy celebrates Raksha Bandhan by launching edutainment platform Kinder Digital Hub

To make the Rakhi celebration more unique, Kinder Joy, the flagship brand of Ferrero India, has launched exciting, fun-filled edutainment platform, ‘Kinder Digital Hub’ for kids to promote the significance of the festival.

As an ally to mothers, Kinder Joy continues to engage in teaching rituals and traditions to kids in a fun and engaging manner, Kinder Joy has introduced an exclusive digital hub for Raksha Bandhan. On scanning the QR code on the exclusive Rakhi share pack or logging on to kinder.com the children will have access to the Kinder digital hub that will unravel the magical world of Kinder and will take them on an adventure with the protagonists Ki & Jo, the cartoon characters exclusively created for this special occasion. Through the entire edutainment journey, the kids will be able to navigate through an exciting new world of stories, games and filters – all inspired by the traditions based on Raksha Bandhan. In addition to this, the people will also have a chance to win cool prizes like iPads and kindles subject to terms and conditions which can be read on kinder.com.

While wishing all on Raksha Bandhan and commenting on the new launch of the edutainment digital hub Kinder India brand head Amedeo Aragona said, “Ferrero has always symbolized with the spirit of gifting during festivals. This year, with the special Rakhi packs, while we aim at creating beautiful memories, we felt it necessary that children should understand the significance of the festival. This led us to create the characters Ki & Jo, who will take kids along on a fun and educative journey as well as introduce equality and inclusivity in relationships via edutainment.”

Kinder Joy has also launched a TVC for this special occasion which is in sync with their tagline #KhaokheloKhushRaho which is a 360-degree campaign that will be leveraged across platforms, from strong media bursts on TV to extensive presence on digital platforms, from wide-reaching on-ground POSM to clutter-breaking in-App advertising, the brand is ready to raise the bar this Rakhi season.

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