Hoho’s ‘Cloudbabies’ to reach more viewers digitally


Hoho Rights, the commercial arm of kids’ production company Hoho Entertainment, is carrying on their rapid digital growth of its enchanting preschool series Cloudbabies through fresh new deals with leading providers Planeta, El Patio, Happy Kids and Beijing Joy Culture Media.

Cielitos, Cloudbabies’ new Spanish language YouTube channel was launched recently. Leading European entertainment outfit Planeta Junior will be showing the series on its VOD and OTT services in Spain.

Meanwhile, the much loved content will also be launched on children’s VOD channel, El Patio. El Patio is available on the TV Player video platform owned and operated by The Alchimie company.

Future Today has also acquired Cielitos for its dedicated global kids’ channel HappyKids. A top 10 ranked free kids app, Happykids.tv is available to watch anywhere on phone, tablet, smart TV and connected TV devices.

Hoho Rights has also signed a new distribution agreement in China with Beijing Joy Culture Media. BJCM, the exclusive agent for Kid-E-Cats and Sunny Bunnies, will be concentrating specifically on digital distribution with a view to launching consumer products via their own e-commerce sites next year.

“We are delighted to be working with such respected broadcast and licensing partners to enable even more kids to discover the wonderful world of Cloudbabies. Since migrating the management of our YouTube channels in-house earlier this year, we are seeing exponential growth in the Cloudbabies audience which in turn is opening up new opportunities both in the content distribution and consumer products space,” Hoho joint managing director Helen Howells said.

The enchanting preschool series Cloudbabies (52 x 10’) features the adventures of four toddlers whose job it is to look after the sky and their sky friends. It is created by award-winning art director Bridget Appleby.