Fred Rogers Productions, the award-winning children’s educational media organisation behind multiple Emmy-winning PBS KIDS series, and 9 Story Brands, the worldwide licensing agent for Daniel Tiger’s Neighborhood, are again expanding the Neighborhood for the beloved hit animated series with 16 new and existing licensing partners. The upcoming product offerings will span multiple categories, from apparel to books, sporting goods to food and beverages, and more. In addition to signing exciting new deals, Fred Rogers Productions and 9 Story have finalised contract renewals with master publishing partner Simon and Schuster Children’s Publishing as well as current licensees Cottage Door Press (sound books), Happy Threads (apparel), Komar (pajamas), Playmonster (Colorforms), and University Games (games).
Fred Rogers Productions VP of legal and business affairs Matt Shiels said, “Daniel Tiger’s Neighborhood continues to be a favourite with preschoolers and their families nearly a decade after making its on-screen debut, and our consumer products program has been growing steadily to meet demand for more ways for fans to experience the brand off-screen. We’re very excited to work with these outstanding companies to provide terrific new products that will deepen kids’ connection to the brand.”
9 Story Brands co-VP of Consumer Products Kyra Halperin said, “As we celebrate Daniel Tiger’s 10th anniversary, it’s exciting to see the demand for our consumer products program continue to grow. We’re thrilled to be working with leading partners on such a diverse range of products to bring kids their favorite tiger in new and meaningful ways.”
New consumer products partners for Daniel Tiger’s Neighborhood include:
CreateOn – Magnatiles magnetic toys
Glo – Sensory toys
Good2Grow – Consumables, drinks
Isaac Morris – Apparel
PACT – Apparel
Pioneer Life Sciences – Vitamins
Spirit – Kohl’s Cares plush
Tonies – Audio toy
Waloo Products – Sporting goods
Weatherman – Umbrellas
Daniel Tiger’s Neighborhood is distributed in 180+ countries and has expanded beyond the screen to include more than 40 licensees, two live-action stage shows, and an amusement park ride plus award-winning web games, top-rated apps for parents and children, and outreach events with public television stations across the country. In February 2022, Daniel Tiger’s Neighborhood was the #1 PBS KIDS show for kids ages two to eight across broadcast and digital with over 47 million streams on the PBS KIDS Video app.