Creative Galileo, one of India’s fastest-growing kids’ early learning apps, announced a licensing deal with Shemaroo Entertainment, a leading global content powerhouse, for their popular original character Bal Ganesh. The partnership allows Creative Galileo the publishing rights to the character Bal Ganesh. With this newest addition on the platform, children can now immerse themselves with beautiful stories of Bal Ganesh that will entertain them and pave the way for a creative and unique learning experience.
Bal Ganesh is one of Shemaroo’s most popular and well-known original animation characters. The young and mighty elephant-headed God is also known as the God of good fortune, prosperity, and success. Creative Galileo will give the adventures of the mischievous childhood as a little God about his daily existence with gamified content focused on Bal Ganesh. Mooshak, the mouse, will be his loyal companion and vehicle on this exciting and fascinating voyage, giving life lessons along the way.
Commenting on the partnership, Creative Galileo founder Prerna A Jhunjhunwala said, “Shemaroo is a pioneer in the content space offering entertaining and informative content to children of all ages. Bal Ganesh is a valuable addition to our existing universe of characters in our endeavour to provide quality rich educational content to children globally through our platform.”
“We are happy to license our most popular and beloved original character, Bal Ganesh, to Creative Galileo for providing educational content to children. Bal Ganesh is a big hit amongst kids of all ages around the world, and we are happy to extend our character through this partnership to further entertain and educate the kids globally on Indian customs,” Shemaroo Entertainment Kids Digital & L&M Sr. VP Animation Smita Maroo said of the partnership.
Shemaroo Entertainment is celebrating 60 years of providing complete family entertainment to all age groups with a lot of original content in the form of web series, and kids’ entertainment that includes original animated series, Bal Ganesh, Ghatothkach and other homegrown characters.