Talk about weird stunts. Cartoon Network has announced its Sheep in the Big City character will be replacing its regular scheduled programming with a “sleep-inducing” programme that will air between midnight to 5 am on 1 October.
Sheep, the star of the eponymous Cartoon Network original series Sheep in the Big City, will jump repeatedly across the screen to lull restless viewers of all ages into a soporific stupor, informs an official release.
Obviously the TG Cartoon Network is hoping will tune in to this “programming innovativion” titled Worldwide Night of Sleep is not the kids, so then who? According to the release, Cartoon Network hopes that kids and parents who tune in to Worldwide Night of Sleep will wake up the next morning “fully refreshed, recharged, and ready for the active and exciting activities they have planned for the weekend.”
“The Worldwide Night of Sleep is Cartoon Network’s unique initiative encouraging kids’ to adopt a healthy sleeping pattern, and thereby achieve a truly balanced life,” is the stated aim of this stunt. Whatever next?