“It’s Hero Time” once again as Ben 10 fans have a reason to celebrate! Cartoon Network and Sterling Publishers have recently launched the first ever, bi-monthly, Ben 10 magazine in India on September 30, 2012.
The Ben 10 series are an international phenomenon and, today, have successfully been leveraged into the biggest global licensing and merchandising franchise. Taking it to the next level, Cartoon Network and Sterling Publishers will launch the first ever, bi-monthly, Ben 10 magazine in India loaded with 32 pages of endless fun. Kids can indulge in playing games, battling with their friends on alien adventures, solving puzzles, cracking codes, reading action-packed Ben 10 adventures, and collecting facts about Ben’s alien transformations, enemies and their origins, also, Each magazine comes with a unique pull-out poster.
The Ben 10 magazines will be available at all key retail stores like Landmark, Crossword, Time Out, Big Bazaar, and Wal-Mart and also at individual book stores across India for Rs. 60.
The magazine features the life of Ben Tennyson, a ten year old that comes across a watch – the Omnitrix – which can help him turn into an alien hero. It takes us through the journey of Ben 10 and how he takes on the evil Vilgax with help of his alien forms.
Talking about the launch, Gaurav Brar, Director, Cartoon Network Enterprises, South Asia, Turner International India Pvt. Ltd. said, “Kids across India love Ben 10 and constantly demand new and innovative branded products. The launch of this unique and interactive Ben 10 magazine will give kids an exciting portal into the adventurous, fantastical, alien world of Ben 10. This is yet another attempt mode by which Cartoon Network Enterprises aims to bridge the gap between kids and their favorite TV characters so that they too can be a part of the toon world they admire!”
Mr. Gaurav K. Ghai, Director, Sterling Publishers Pvt. Ltd. commented on the launch of
the new Ben 10 magazine “Sterling is excited to partner with Cartoon Network to launch the first-ever Ben 10 magazine in India. Ben 10 has a strong and special connect with boys 4-10 years. Since the magazine is targeted at a very specific audience – the research was mainly focused on how it can get into the hands of the reader. The basic concept and guidelines as to the content of the magazine is as per the international edition. “
Sterling Publishers are licensees for Ben 10 – Cartoon Network is the licensor. This is the second licensing agreement between Sterling Publishers and Cartoon Network, Adding to this, he said,” It has always been fun to work with Cartoon Network, As a company, they are totally professional and supportive to its licensees. It has been a memorable experience working on the magazine; we were approached a year ago with this concept. Both the sides of Sterling and CNE have done a commendable job of making this possible, it has been a tough 4 months of hard work for us. We hope to be closely involved with the growing popularity of Ben 10 as a character and as a TV series. We publish other Ben 10 books apart from the magazine and hope to complement every aspect of Ben 10 merchandising.”
“This magazine is packed with fun facts, games, puzzles and everything Ben10 and we are sure this magazine will bring hours of reading and activity fun for Ben10 fans.”