Diving into the celebrations of International Cat Day, Cartoon Network whooped up the goofy lives of our furry friends with #TomTakeover on their social media handles in the month of August.
#TomTakeover witnessed a paw-some transition to Cat-Toon Network with the bio and the profile picture reflecting the theme. The takeover commenced with an announcement post from Tom notifying his fans and well-wishers about the mayhem that would follow. The result was some serious cat-pawsting by Tom from the iconic chase comedy show Tom and Jerry with reels, posts and stories. On International Cat Day celebrated annually on 8 August, Tom had a fun banter with over 40 popular brands across categories including Imagicaa World, Muttofcourse, Tata Play, Portronics, 99 Pancakes, The Souled Store and many more, with a whole lot of wit and fur.
Elaborating on the campaign, Warner Bros. Discovery, India head of marketing – OTT and linear Azmat Jagmag said, “The legendary duo Tom and Jerry from the iconic chase comedy The Tom and Jerry Show is an inseparable part of Cartoon Network’s legacy. #TomTakeover and its interactive elements across our social platforms reflected the show’s timeless connection with the audiences in India. The fantastic interactions with brands and audiences as part of this campaign reiterate Tom and Jerry’s continued popularity among kids and adults who have grown up watching the show.”
Commenting on the effort, a Tata Play spokesperson said, “We are delighted to have participated and engaged with all the cat lovers present on social media through Cartoon Network. The campaign execution was a collaborative exercise. Congratulations to all teams for coming together and making the cat parents happy.”
Talking about the conversation with Tom on Cat Day celebrations, Redwolf marketing manager Sajjad Godhrawala said, “We celebrated this International Cat Day with the most iconic cat in the world, Tom from The Tom and Jerry show! It was fun joining the social banter and interacting with Tom to fulfil his demands. We look forward to more such engaging conversations with our favourite Cartoon Network characters in times to come.”
Tom’s rib-tickling goofiness and banters with Jerry give some serious friendship goals and is loved by fans across the globe. On International Cat Day, themes such as Reel Karo Feline Karo and Catsplaining, treated the audience with some cheekiest and coolest insights around cat behavior. The slew of content included cat-parenting lessons, responsibilities and elements that make one a cat-purrson.
Haus & Kinder co-founder and design head Kanupriya Anand said, “Tom took over Cartoon Network’s social media handles with his quirky and witty posts, celebrating the International Cat Day. We interacted with him in the most pun-tastic manner that led to a laughter riot on social media. Tom is an iconic character, and we all love him for his shenanigans.”