Disney Pixar`s Cars has been released with a record number of DVDs for any animated film from Disney in India. The number of units (DVDs) released is twice the number compared to Finding Nemo, which had exceeded market expectations in the past. The move is also in line with the trend of animated movies doing phenomenally well on Home Video in India. Cars is the latest entrant from the Pixar stable and has ruled the box office charts for continuous weeks since its release worldwide.
The Movie is being released by Excel Home Videos (Licensee for Walt Disney`s home entertainment business- Buena Vista Home Entertainment).
M.N. Kapasi, Managing Director, Excel Home Videos said, “The success of animated movies on Home Video in India has been an eye opener for marketers focused on the Indian landscape.The growing clout of children in the household`s buying patterns combined with their affinity and knowledge of latest technologies has indirectly contributed to the success of children focused content on home video. Also, animated content scores high with parents as it can be watched without parental guidance.”
Cars follows the Pixar tradition of heartwarming entertaining stories effortlessly matted with important lessons of life. Hotshot rookie race car Lightning McQueen is living life in the fast lane until he hits a diversion on his way to the most important race of his life. Stranded in a forgotten town, he meets a variety of quirky characters that help him discover that there`s more to life than trophies and fame.
The growth also has been attributed to the increasing acceptance of animated content by other age groups, thus making animated movies a perfect family viewing spectacle. The DVDs will also be released in Hindi.