This year India has surely made their presence felt at the 2006 Cannes Lions Advertising Festival with the 12 awards they have pocketed. What’s more, the short listed entries for the Film category sees six more Indian agencies competing.
Leo Burnett has three entries, two for Heinz Tomato Ketchup and one for its Prerana campaign ‘Aid for Trafficked Children’. They fall into the savoury foods and fundraising and appeals sub-categories respectively.
After receiving a gold Lion in the Press category for Levi Strauss Slim Jeans campaign, JWT is also among the shortlisted entries within the film category for the same.
Also shortlisted are Ambience Publicis for ‘Cancer Patients Aid Association’ in the public health and safety sub-category and O&M for Perfetti Mentos Mints in the sweet foods and snacks sub-category.
The results for the Film category will be announced on 24 June.