SmartStudy, the creator of the cultural phenomenon Baby Shark and brand Pinkfong announced that they have partnered with the premier marketplace for digital art MakersPlace, to launch its first-ever Baby Shark NFT collection this December.
The world of Baby Shark now enters the world of NFTs, introducing an exclusive opportunity for fans and collectors to own the first-ever official NFT pieces from the viral sensation. ‘Baby Shark: Collection No.1’ on MakersPlace will offer both unique and limited edition pieces, featuring iconic Baby Shark and his family in original, loopable animations, all accompanied by audio that references the genre-defining song.
The drop is available for preview now on MakersPlace, and goes on offer 2 December, 2021 at 3:30 pm PT.
“Having witnessed the massive cultural impact that Baby Shark had on the world and its ability to connect people, we are thrilled to offer collectors and fans an opportunity to own a piece of the cultural icon through digital art and share equity in our journey. As a sensation born on the internet, it is a natural progression for Baby Shark to embrace NFTs, which will be a significant step of the next chapter of Baby Shark‘s stamp on the digital landscape,” said Pinkfong USA CEO Bin Jeong.
“Over the last year we have seen strong demand from our community for music-inspired NFTs. We want to expand our offerings in this space by providing the platform, tools and curatorial support to help bring great audio-visual works to life on the blockchain. We are thrilled to partner with Pinkfong to bring the world of Baby Shark to the digital arts space,” said MakersPlace co-founder and CEO Dannie Chu.
In the artistic process of creating ‘Baby Shark: Collection No.1’, forging a connection with the original Baby Shark was key, as was creating something striking and unique that pushed the boundaries of the brand and spoke to digital art collectors. Visually, Pinkfong aimed to create eye-catching digital art that remixes the Baby Shark aesthetic for the digital art audience.
The journey into this new reimagined dream-like world of Baby Shark was inspired by holographic collectors’ playing cards and stickers familiar to the NFT generation, as Baby Shark forays into the world of digital collectible art. The loopable animation is loyal to the design principles of Pinkfong’s Baby Shark while showcasing the characters like never before; collage techniques, repetition, geometric symmetry, and a trance-like artistic edge.
The accompanying music is a classically composed, bespoke, electronic movement built around the unmistakable melody, and flashes of the iconic vocal. It evolves in perfect synchronicity, layering melodic sounds into subtle crescendo moments throughout.
With the most viewed video in the history of YouTube, Pinkfong’s Baby Shark became the most recognizable earworm ever to emerge from the internet and garnered truly global status, reach and affinity. It took the world by storm, generating unprecedented amounts of engagement on the internet, certifying RIAA Diamond (11x Platinum), and recording a 20-week streak on Billboard’s Hot 100.