Animax to partner CABLE TV in Hong Kong

Leading 24-hour international anime channel, Animax has expanded its presence on major cable platform, CABLE TV to make Animax more accessible to Hong Kong viewers as part of the channel’s ongoing efforts to reach its target youth audience. Starting 10 August, 2006, Animax moves to the basic tier on CABLE TV, increasing its target demographic reach.

Animax has announced that the channel will be moving from an ?? la carte basis to the basic tier on CABLE TV to allow all CABLE TV viewers full access to Animax offerings, and increase the accessibility for Animax’s target demographic of youth and young adults to view the channel’s programmes.

Dedicated to providing the most dynamic and cutting edge animation programs from Japan, Animax on CABLE TV’s basic tier will continue to provide a customized feed, offering both Cantonese dubbing and the original Japanese language for selected programs.

Hong Kong viewers can expect to see more outstanding anime programs in the coming months such as Paradise Kiss, Blood+ and Girl From Hell, and a host of anime-inspired activities that encompass fashion and music are in the pipeline.

“We are delighted to be able to work with an outstanding partner such as CABLE TV to offer to Hong Kong viewers an ultimate anime lifestyle experience both on and off screen. With Animax being available on the basic tier of CABLE TV, more Hong Kong viewers will get to experience the latest anime entertainment and the coolest ‘out-of-the-box’ activities Animax has to offer.” says Ang Hui Keng, Vice-President of Finance, Distribution and Operations of SPE Networks – Asia.

Benjamin Tong, Executive Director of Hong Kong Cable Television Limited said, “CABLE TV is pleased to announce that Animax will be one of our basic channels on our programming platform from 10 August, 2006. This new arrangement is definitely good news to our basic subscribers, especially the youths and young adults.” “Animax is still broadcast on channel 136 on CABLE TV. Stay tune-in and enjoy the most fantastic animation from Japan on Animax channel” Tong added.

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