Atmosphere has announced the arrival of its Angry Birds channel, following a deal with international kids’ and family distributor CAKE. The new channel, which will feature Rovio’s characters from the mobile game phenomenon, joins Om Nom and Super Toons TV in establishing Atmosphere’s kid-focused channel category as the out-of-home streaming service moves to replace everything cable traditionally offers in venues across the globe.
Angry Birds, which began as a mobile game in 2009 has since received more than five billion downloads and is now a global brand across merchandise, feature films and animated series. Atmosphere’s Angry Birds channel brings several different series from the Angry Birds universe, including Angry Birds Toons and its spinoffs: Angry Birds Stella, Angry Birds Makerspace, Angry Birds Slingshot Stories and Angry Birds Blues, featuring the boisterous hatchlings from the Angry Birds movies.
“I’ve been a fan of Angry Birds for a long time and now I get to play it with my kids.As Atmosphere continues to expand into pediatrician offices, kids programming has become very important. We have found great partners in CAKE and Rovio and are thrilled to be bringing these iconic characters to our 25,000 venues worldwide,” said Atmosphere CEO and co-founder Leo Resig.
“Angry Birds’ non-dialogue content retains the mobile game’s global appeal and makes it the perfect choice for Atmosphere’s audio-optional format. We’re excited to be bringing Angry Birds to Atmosphere and to introduce Angry Birds to fans in a new way,” says CAKE CEO Ed Galton.
Atmosphere reaches over 25,000 venues worldwide. Optimized for viewing in public spaces, Atmosphere’s free ad-supported streaming platform features engaging content that encompasses viral video compilations, extreme sports, lifestyle, art, ambient nature and entertainment, reaching more than 25 million unique visitors per month. The company was also just named to this year’s Fast Company’s Most Innovative Companies list, and won Best Connected TV Platform at the 2022 Digiday Video and TV Awards.