Amul (GCMMF) Gujarat Cooperative Milk Marketing Federation, India’s largest food products marketing organization, has released their first ever 3D commercial brand film on the 29th June over 327 theatres all over India along with the 3D version of the International movie-The Amazing Spiderman.
The 3D Stereoscopic and CGI animated film interestingly shows a milk athlete performing energetic and graceful sporting feats. This film inspires our young generation to lead a healthy life and strive hard to become super achievers in all their endeavors.
The Amul Milk Olympic Sponsorship TVC has been re-created in 3D film to charm the 3D content lovers.
Speaking to Animationxpress.com, R S Sodhi, Managing Director GCMMF Ltd. stated, “GCMMF has created a TVC which shows a girl made of milk performing sports which is a part of Olympics. Liquid simulation was extensively used for generating realistic animation of milk to form the body shape and movements of the girl. Milk is nature’s original energy drink and plays a pivotal role in building the physical and mental strength. India is the largest producer of milk in the world and Amul is not only India’s but Asia’s largest milk brand.”
Amul has also created a co-branded promo using footage from the movie Amazing Spiderman and Amul milk Olympic TVC .The 30 second 2D version of this TVC has been aired on various TV channels.
The association of Amazing Spiderman and Amul Milk has been planned and executed by the Lodestar UM Brand Experience. Draftfcb Ulka has created this 3D film with a team of more than 30 people working on its production, execution & distribution. It took around 4-5 weeks to execute the 3D conversion of this TVC.
The Amul Milk & Spiderman association is an ideal platform to consolidate the ‘world’s original energy drink’ offering that began with the sponsorship of the Indian Olympics team. Taking the thought ahead by urging consumers to unleash their inner superhero with the surge of energy that Amul Milk provides.” says Nitin Karkare, Chief Operating Officer, Mumbai, Draftfcb Ulka.
Highlighting more on the TVC Dhruv Jha, Head Lodestar UM, shared, “Well, the prime challenge of this Tvc, I feel, was creating a visually appealing 3D content. Using 3D effects, each frame of this Tvc was enhanced keeping in mind the audience perception. This commercial connects us to the youth and reinforces the leadership of the brand as an innovator, always giving the latest to the consumers in terms of products and experiences.
At present, this film was showcased at 327 screens along with Amazing Spiderman in India and in future we would like to associate Amul with more 3D films and such opportunities.”