Adam Sanderson has been announced by Zenia Mucha (Executive Vice President and chief communications officer of The Walt Disney Company) as the senior vice president, corporate communications of The Walt Disney Company. In his new role, Sanderson will oversee D23: The Official Disney Fan Club, Disney Corporate Creative Resources, and the Walt Disney Archives and will report directly to Mucha.
Sanderson graduated from the University of Albany with a Bachelor of Arts Degree in communications. A 17-year Disney veteran, Sanderson was responsible for launching, building and sustaining franchises for Disney Channel, Disney XD, Disney Junior, R
adio Disney, ABC Family, ABC Entertainment Group, and ABC Daytime. Previously, he also took the initiative of brand marketing of Disney Channels Worldwide, which added up to the franchise success of High School Musical, Hannah Montana and Disney Junior. Much prior to Disney, he had been vice president of promotion marketing at FX Networks Inc., promotion director at Condé Nast Traveler, and president and founder of Sanderson Associates, an entertainment-marketing firm.
“His experience in brand marketing and franchise management, along with his knowledge of the Company, make him a great choice to lead this talented team.” Concludes Mucha.