Stone Sapphire India, one of India’s fastest-growing consumer products companies, announced the appointment of Bhavesh Shah as CEO of Skoodle, the company’s toys and stationery division. The appointment comes as Stone Sapphire India continues to strengthen its leadership team and expand its market presence.
Shah brings over 22 years of extensive experience in the retail and consumer products industry. His expertise spans brand building, product development, sourcing, merchandising, licensing, and business strategy. Over the years, he has played a significant role in launching new product categories, building private labels, and driving sustainable business growth across leading retail organisations in India.
“The Indian consumer is evolving faster than ever before, creating exciting opportunities for brands that combine innovation with strong execution. At Skoodle, our focus will be on building products and brands that inspire learning, creativity, and play while staying relevant to changing consumer preferences. Backed by SSIPL’s robust distribution network and entrepreneurial culture, I look forward to strengthening our market presence, expanding into new opportunities, and building brands that create long-term value for consumers and partners alike,” said Shah on his appointment.
Stone Sapphire India managing director and CEO Shobhit Singh added, “ Shah’s appointment reflects that commitment. His proven track record in building brands and scaling businesses makes him the right leader to drive Skoodle’s next phase of growth. We are investing not just in brands, but in leadership that can create sustainable businesses, strengthen our market position, and help realise our long-term vision of building globally respected consumer brands from India.”
In his new role, Shah will lead the strategic direction of the toys & stationery business. His responsibilities will include driving innovation, expanding product categories, developing licensing partnerships, and enhancing market presence across multiple channels.
The appointment reflects the company’s continued investment in leadership, innovation, and operational efficiency. Over the years, Stone Sapphire India has evolved from a distribution-led organisation into a diversified consumer products company with a strong portfolio across stationery, toys, homeware, sports, and lifestyle categories.
With a robust omnichannel presence across general trade, modern retail, e-commerce, and international markets, the company aims to further strengthen its position by combining consumer insights, product excellence, and strategic leadership.
