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The French menswear brand Celio, known for its contemporary style, has announced the India launch of Pokémon capsule collection. The collection is designed to spark nostalgia and thrill fans, offering a fashionable trip down memory lane.
From watching anime to boasting themed merchandise, Pokémon has long been a cherished part of childhood for many. The collection features fashion-forward styles tailored for men with a youthful spirit. Each piece celebrates the world of Pokémon, blending the franchise with Celio’s signature aesthetic.
● Celio men yellow Pikachu cotton T-shirt: The front displays a minimalist Pikachu face with its Pokédex number, while the back showcases a vibrant full-body image of Pikachu with electric sparks and Japanese katakana spelling Pokémon.
● Celio men sky blue printed cotton T-shirt: Showcases original favourites like Bulbasaur, Charmander, and Squirtle in a group illustration, with the Pokémon text underneath them.
● Celio men beige T-shirt: The front features a minimalist design with a small Pokémon text and a Poké Ball icon. The back of the T-shirt is the main highlight, showcasing three circular illustrations of the characters Lucario, Gengar, and Charizard.
● Celio men green printed cotton shirt: This features a subtle, light green color and prominently displays Pikachu surrounded by some grass and Poké balls.
● Celio men multi printed regular fit cotton shirt: This short-sleeved Pokémon shirt features motifs of the famous character from the franchise Pikachu on a white background. The design covers both the front and back.
Priced from Rs 1,499 onwards, the collection offers a mix of oversized and regular fits, striking the right balance between comfort and style. With a strong emphasis on authenticity, the clothing brand ensures that all merchandise is officially licensed, offering fans high-quality, collectible fashion.With this dynamic collection, the clothing brand moves beyond nostalgia, redefining menswear by fusing pop culture with the brand’s core ethos.
Speaking about the launch of the collection, Celio head of marketing and PR India Rejoy Rajan said, “The Pokémon collection is a tribute to our childhood favourites, a brand that has stayed with us well beyond our early years. It continues to be a phenomenon among teens and adults alike. At Celio, we are committed to promoting art and culture through fashion in the most respectful and authentic way possible. That’s why we only offer officially licensed merchandise. We hope this collection encourages fans to wear their favourite Pokémon characters and cherish the attachment they feel.”
“We are delighted to work with Celio and bring this fabulous on-trend Pokémon range to fans. It’s always been our endeavour to work with best-in-class partners and our continuing association with Celio on Pokémon is a testimony to the same”, says Dream Theatre founder and CEO Jiggy George.
The Pokémon capsule collection is currently available at Celio stores in India and online.
